Brand identity seems like a strange phrase when applied to a band or group of musicians, but it sort of makes sense here. Dead to Fall was releasing new music for the first time in over a decade and reached out to me to create them a new aesthetic. Gave them a fresh look that aligns with their lineage as a band but brings the visuals up to par with their new music.

ROLES

Brand Identity
Music Packaging
Merch Design

ADDITIONAL Credits

Jonathan Hunt - Photography

"Actually...We Need New Everything"

Adding to the cover artwork, the band also needed their press kit refreshed along with new merchandise at upcoming shows. Beginning from the cover artwork, a design ecosystem was established to ensure all pieces align into a cohesive set.

Chris LoPinto           
Multi-disciplinary designer + graphic artist

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