MUSIC DIRECT CATALOG

Annual Brand Catalog

Overview

• Annual brand catalogs for audio wholesaler Music Direct
• Over 50 industry-leading brands and manufacturers
• 300+ pages – layouts, advertisements, custom sections
• In-house product photography and retouching
• Continually sets the standard for the audiophile industry

Services

Information Design
Photography Retouching
Catalog Design

Credits

Jim Baker — Art Director
Bob Gendron — Copywriter

Creating Lasting Design

Over the years, customers came to look forward to seeing these catalogs in their mailboxes, and for Music Direct that equated to increased sales throughout the holiday season and subsequent months each year.

The cover images reflect the upcoming focus for MoFi's audiophile releases, showcasing unique and rare photography as well as offering a subtle preview of the upcoming year for fans of the MoFi brand. (Shown: Grace Slick and Janis Joplin)

Check out some covers, spreads, and selected layouts below:

Retouching

Product Photography that Sells

In order for a product to thrive in its respective market, it has to look as as good as the pricetag suggests. High-quality photography, constructing unique environments, and showcasing each product in ways that showcase its value are essential. Below are some before/after product photography examples showing raw shots vs. print-ready assets.

Jolida_Fusion_3502P_Tube_Power_Amp_Black_Front_After

Jolida_Fusion_3502P_Tube_Power_Amp_Black_Front_Before

Jolida_FX_Tube_DAC_III_W_Black_Angle_Left_High_After 1

Jolida_FX_Tube_DAC_III_W_Black_Angle_Left_High_Before 1

Sutherland_20_20_Phono_Preamp_High_Angle_Left_After

Sutherland_20_20_Phono_Preamp_High_Angle_Left_Before

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Project

Type